Géraldine Malet

Géraldine Malet
About

Geraldine has a passion for writing, marketing and communication. She uses her abilities for the benefit of catering/foodservices by writing articles for RestoConnection, of which she is also the co-founder.

Having received a literary education, Geraldine attended an international business course in which she discovered her enthusiasm for marketing and communication. During her career, she has held a number of diverse positions, including Communication Manager for a sport & fashion chain store, Public Relations and Events Officer, and then Operational Marketing Manager for an animal nutrition laboratory. She is now focused on the catering/foodservice industry through her position as a consultant for LivePepper. In partnership with Antoine Monnier, founder and manager of Live Pepper, she created RestoConnection via which she sought to transform the way restaurant managers perceive and use new technologies, the Internet and, in particular, social media platforms.

Recent articles by Géraldine Malet

Web design: 4 key elements to consider for your restaurant’s website

46% of consumers search for information on the Internet before choosing a restaurant: how then can you improve your chances of grabbing your online visitors' attention? Here are 4 key elements to consider for your restaurant's website.

6 ways to promote your online ordering site

Want to increase your online revenue? Here we look at 6 ways to promote your online ordering site and support your customers with this change.

4 inspiring fast food concepts

Pieology, Velvet Taco, The Boiling Crab and Amsterdam Falafel Shop: 4 inspiring fast food concepts...

Looking ahead to 2016 and events to celebrate throughout the year

More than 80 dates to celebrate in your restaurant and organize your 2016 schedule from the perspective of sales, marketing and events.

December in your restaurant : 5 keys to make a difference

Discover 5 keys to make a difference in your restaurant in this month of December.

5 ideas to perk up your restaurant in November…

At a time when lots of high street shop fronts are already gearing up for Christmas, here we will suggest some different ideas to perk up your restaurant in november.

5 dates and events to liven up your restaurant in October

From the world vegetarian day to the London restaurant festival, including the world rugby cup or Halloween, October counts many opportunities to liven up your restaurant.

5 mistakes to avoid on your restaurant’s website

Considering that eight people in every ten use the Internet to find a restaurant, your website is clearly a precious tool. Here we look at 5 pitfalls you should avoid to successfully optimise your website's user experience and conversion rate.

Differentiation is no longer an option!

Differentiation is no longer an option in the fiercely competitive world of foodservices! Standing out from the rest is now decisive, whether through your interior décor, visual identity, culinary style or communication strategy.

My restaurant’s logo

Small in size, but key to all your communication, the logo is the most visible element of your restaurant's identity. How to create & choose the right restaurant's logo is what we'll discuss here.

When new technologies reach our tables

Customers, and especially the Y-Generation, are increasingly on the lookout for new technologies. How can restaurant managers meet this need?

7 restaurant ads that have caused a stir!

Ambiguous, socially-driven, wildly creative or plain funny, here are seven restaurant advertising campaigns that have marked the history of restaurant marketing.

Have you heard of HAPIfork?

HAPIfork, the connected fork that monitors your eating habits. Close-up on this new technology for the benefit of our well-being.

How to use Pinterest to boost your restaurant?

Ranking ninth among the most-used social networks, Pinterest can be a powerful vehicle for promoting your restaurant! Find out how to use and integrate Pinterest in your strategy. 

What is food porn?

Food porn is a culinary, social phenomenon that is very much in vogue right now. Identified more than 25 million times on Twitter, it represents a potential marketing opportunity for restaurants. So what exactly is #Foodporn?

El Comodo restaurant uses Instagram to create buzz and keep a full house!

Find out how some restaurant managers have made the most of Instagram, such as restaurant El Comodo, which has been the talk of the web thanks to its excellent social networking.

Ultra-customization: 8 surprising ideas for your restaurant

Customization or personalization is a marketing trend that is in full swing... and it goes way beyond having a sandwich specially prepared for you while you wait!

El Comodo restaurant uses Instagram to create buzz and keep a full house!

Find out how some restaurant managers have made the most of Instagram, such as restaurant El Comodo, which has been the talk of the web thanks to its excellent social networking.

The Hitler Fried Chicken restaurant causes a stir!

A restaurant recently created a great deal of buzz on the back of Thailand's highly controversial "nazi-chic" trend!

Do you speak Web?

Here is a little glossary of 15 highly useful "netspeak" words to help you better familiarize yourself with the world's most universal language...

How some restaurants made the buzz

All companies dream of creating (good) buzz, since it is an excellent way of gaining almost instant notoriety at minimal cost. Find out how some restaurant owners have created buzz using 6 different tools.

The 3Cs theory applied to menus

Your menu not only reflects your cuisine and your personality, it is also an excellent tool for promotion and communication. As such, it must be flawless!

KickStarter, a financing solution for restaurants?

Appeal to your customers to finance the launch of your restaurant

8 ways to communicate using images on social media

Find out 8 ways to efficiently communicate on social media using images.

How to win over visitors in just five seconds via your homepage

The first time a prospective customer sees your homepage is the key moment to make a good impression and to clearly express your message.