The Internet in the restaurant industry

The online magazine for connected restaurant managers : tips, guidance & advice to improve your restaurant's visibility on the Internet: SEO, website design, etc.
Internet

How to Deal with Your Restaurant No-Shows?

No-shows to restaurant bookings are costing the UK restaurant industry 16 billion a year. What impact are they having on your restaurant and is there anything you can do to reduce them?

Rights Relating to Images: How to Find Free Stock Photos For Your Restaurant

Tips and online resources to help you find great pictures that you can freely use for your restaurant's marketing devices.

Using long tail keywords to optimize your SEO

Google is still undoubtedly a very powerful search engine. To gain a better positioning in the results and attract a steady flow of customers who are genuinely interested in your products, long tail keywords are your best bet.

Restaurant Reputation Management: How to Handle Bad Buzz

The impact of online restaurant reviews is huge. 34% of diners choose a restaurant based on info from a peer review site. Online reputation management should not be ignored.

Setting Up a ‘Google My Business’ Page For a Restaurant

Having a ‘Google My Business’ page gets your restaurant in front of more customers when they are searching for crucial information or local businesses such as yours. Don’t miss an opportunity to capture more of the market.

Using AdWords for your restaurant

Pay per click advertising via Google Adwords can be a profitable marketing funnel for your website. Be smart with your budget and target the people who are already looking for a restaurant in your local area.

Click and Collect: can it benefit your restaurant?

Have you explored the ways click and collect can help you grow your business? Savvy restaurant owners are putting this tool to work to help them get new customers and increase their revenues.

TripAdvisor Premium for Restaurants

TripAdvisor Premium for restaurants brings with it a whole host of new features, designed to make your restaurant stand out.

Optimize your restaurant website’s SEO

Checklist: how to optimize your articles and pages to enhance your restaurant referencing.

Food Bloggers: How to Get Them to Write About Your Restaurant

Food bloggers can unlock an untapped audience for new customers, but how do you get them to feature your restaurant on their blog?

Web design: 4 key elements to consider for your restaurant’s website

46% of consumers search for information on the Internet before choosing a restaurant: how then can you improve your chances of grabbing your online visitors' attention? Here are 4 key elements to consider for your restaurant's website.

Local SEO: What Changed with Google Possum?

Find out how the recent Google Possum update changed the search engine results and challenged local SEO strategies for many businesses.

How To Turn Negative Restaurant Reviews Into A Positive Marketing Tool

Most restaurant owners panic when negative reviews pop up on the web, but there is a way to turn them around and get more clients in the process...

4 Restaurant Website KPIs You Should Be Tracking In Google Analytics

Your restaurant website KPIs are an important part of your optimization strategy. Stay on top of your metrics by tracking them through Google Analytics.

3 Solutions for Your Restaurant’s Emails and Newsletters

Which email marketing solution is best for sending your restaurant's newsletters and email communications? Let's take a look at three well-known platforms and compare them for the suitability of your marketing.

How to Get Your Restaurant Ranked on Yelp

A good review from a customer can do wonders for your business. People trust reviews and that's why Yelp is such a popular review site for local businesses, especially restaurants, bars and pubs.

Generation Z – Why Restaurants Need to be Looking Past Millennials

Restaurants have spent years trying to cater to and win the loyalty of Millennials. Now may be the time to look beyond this generation to the up and coming Generation Z. Here’s why.

Power Up Your Bookings Through Email Marketing

Looking to explore a new channel of marketing? It might be time to try promoting your restaurant through email marketing. Re-connect with old customers, and drum up new business too.

How to Create a ‘Google My Business’ Account for Your Restaurant?

Get your restaurant found on Google quickly and easy with 'Google My Business'. The best way for customers to get in touch when searching for info.

Catch More Customers With Pokemon Go

Pokemon Go has taken the world by storm. It has surpassed anyone's wildest expectations. What you might not have realised as a restaurant owner, is that this wonderful game has opened the doors to new opportunities.

How to Build a Positive Reputation for your Restaurant

How your restaurant is viewed in the community can greatly impact your success. Here a few easy strategies to reach out and connect in a positive way.

Promoting Your Website with Geo-Targeted Ads

Geo-targeting adverts, or location-based ads are an ideal way for restaurants, high-street shops, spas, gyms and other local businesses, to reach their desired audience.

Snapchat – What’s it all About & How Could a Restaurant Use It?

Snapchat is set to become more popular than TV with millennials! With over 100 million daily users, could restaurants benefit from Snapchat marketing?

Go mobile: why it’s critical to have a mobile website for your restaurant

The mobile movement is here and it's here to stay. With the majority of website visits coming from mobile devices, creating a mobile-friendly website isn't just a nice option for restaurants anymore.

Google Trends: Your secret weapon in keeping your restaurant ahead of the competition

How will you grow your restaurant's bottom line in a highly competitive landscape? Let's have a look at how you can use technology to get out in front of what customers are looking for, stand out in the crowd and win market share.

The Upward Trend of Online Booking for Restaurants

Can you afford to live without online booking sites this year? We take a look at the major players in the service that’s gathering speed fast.

The 10 unavoidable online directories where you should refer your restaurant

10 online directories you should refer your restaurant in to optimize your visibility.

Making video work for your restaurant

On the Internet, a video says more than a thousand words ever can. Here we discuss how to use this visual, interactive medium for the benefit of your restaurant, how to produce your clip, and where to broadcast it.

5 mistakes to avoid on your restaurant’s website

Considering that eight people in every ten use the Internet to find a restaurant, your website is clearly a precious tool. Here we look at 5 pitfalls you should avoid to successfully optimise your website's user experience and conversion rate.

Online ordering guide for connected restaurant managers

Online ordering can potentially benefit both your customers' satisfaction and your establishment's profitability. Discover how to make the most of an up-to-date connected service.