Chelsea Allenby

Chelsea Allenby
About

Chelsea Allenby is a Digital Marketer of 9 years and Managing Director of Allenby Digital Ltd, an online marketing agency she set-up in 2015, specialising in social media and content marketing.

She has a passion for helping businesses grow their online presence and enjoys the personal and flexible service she is able to provide working independently.

Before Allenby Digital, Chelsea studied for a degree in business alongside varied digital roles within affiliate marketing companies.

Recent articles by Chelsea Allenby

Restaurant & Takeaway Expo Is Helping Save the Planet

There has never been a more crucial time to get involved with sustainability. As restaurant owners, there is a real opportunity to have an impact and make a difference. This year's restaurant and takeaway expo are leading the way with Green Earth Appeal.

Creating a Kids Digital Interactive Play Area In Your Restaurant

Digital play is the way forward for in-restaurant entertainment. Which solutions are already in use and which areas of interactive play are popular?

Restaurant & Food Tech: 5 Events You Should Not Miss in 2020

Restaurant and food tech expos, trade shows and festivals. Which food industry events should restaurant, pub and bar owners be attending in 2020?

What is the Impact of Social Media on SEO?

Over the years there has been lots of debate as to whether social media impacts SEO. Do Google consider social shares in their rankings and are all search engines the same in their approach? Let's take a look at where we are in 2019.

Tips for Online Ordering – Restaurant Delivery

So you know you need an online ordering solution, or perhaps you already have one. How can you get the most out of it and make sure it's offering the best customer experience?

How to Get More Online Reviews for Your Restaurant? 

Good online reviews boost your restaurant's reputation, here are some simple techniques to make sure you capture all of those positive customer reviews.

Shared Kitchens: An Emerging Concept

Shared kitchens are picking up pace in the US, but what are they, how do they work and will the UK see this shift in popularity too?

5 Food and Dining Trends for 2019

Trends for 2019 that you need to know about: Vegan food trends, cutting back on plastic, enhancing the delivery process and more. The food and dining space seems to be in a constant state of change and improvement.

No, digital does not undermine your customer relationship

When restaurants embrace new technology, do they lose that human connection, or do the tools of the future compliment and build on relationships?

Which Restaurant Concepts Are Tops in Tech?

When it comes to restaurant tech, which brands are leading the way and which technology is coming out on top? We can learn a lot from the tech innovators out there, changing the space in the food industry.

7 Secrets to Improve Your Newsletter’s Opening Rate

Higher open rates on emails mean more eyes on your message. As a restaurant that could directly translate in to more online orders, more bookings and repeat custom.

4 Ways to Become ‘Insta-Famous’

Is it really possible to become Instagram famous just by following some rules? More importantly, is Insta-fame a real possibility for restaurants?

New Restaurant Technology to Make Pay Easier

Restaurant payment technology such as 'pay at table apps' and QR payment codes reduce customer waiting time and increase overall satisfaction.

Tips to Develop and Engage Your Community on Social Media

The golden rules when it comes to boosting engagement on social media and keeping your customers interested. Follow these tips and add some spice to your restaurant's social media channels.

Refresh Your Social Media Marketing in 2019

What does social media marketing look like in 2019? Where should restaurants, cafes and bars be focusing their attention to dominate the social space and build a meaningful community?

How to Boost Engagement and Sales Using User-Generated Content

User-generated content or UGC is a valuable form of social proof for restaurants, cafes and pubs. It builds trust and effectively spreads brand awareness.

The Most Instagrammable Restaurants: What do They Have in Common?

Everyone is sharing their lives on Instagram, including the places they visit and the beautiful, fun or quirky locations they dine at. How can you make sure your restaurant is the next Instagrammable place to be?

Click and Collect: 4 Mistakes to Avoid at Collection

A successful click and collect service is seamless from start to finish. Once an online order has been successfully placed, it's down to your collection process to seal the deal. Avoid these common mistakes and leave a lasting impression.

How Innovative Packaging Can Help You Gain and Retain Customers

Innovative packaging that is both forward-thinking and sustainable, can it really help you reach new customers?

Grant Clouston Bares All About His Transition to Managing NKD Pizza Europe

How did Grant Clouston go from an oil and gas man in the Middle East to the European Managing Director of popular Pizza franchise NKD Pizza? We asked him this and more: learn about the man behind the driving wheel and his future plans for this inspiring franchise.

Tips to Develop and Engage your Community on Social Media

You could totally transform your social media presence by regularly following these tips to boost engagement and grow your online community.

How to Choose an Online Ordering Solution for your Restaurant?

It is predicted that the takeaway and food delivery market in the UK will rise to over £11 billion by 2021. If you run a delivery business it's crucial to have some form of online ordering solution. So how to do you select the best platform for your business needs?

How to Boost Your Online Sales on Social Networks

Social networks propel your online sales! Most have a whole host of tools, so which ones should you be utilising and what areas should you focus on?

How to Boost Traffic to Your Restaurant’s Website using Google+?

Is there any real value in Google+ anymore? Are there still ways to drive traffic or utilise the platform for SEO purposes?

7 Rules to Follow to Write the Perfect Tweet

Twitter Newbie? Start crafting the very best tweets from your restaurant. Capture customers and make a real impact. Here are the do's and don't.

How to Deal with Your Restaurant No-Shows?

No-shows to restaurant bookings are costing the UK restaurant industry 16 billion a year. What impact are they having on your restaurant and is there anything you can do to reduce them?

Rights Relating to Images: How to Find Free Stock Photos For Your Restaurant

Tips and online resources to help you find great pictures that you can freely use for your restaurant's marketing devices.

Create and Promote a Facebook Local Event for Your Restaurant

Is your restaurant, bar or pub hosting an event? Find out how to spread the word with a Facebook local event.

3 Solutions to Get Online Orders for Your Restaurant

The demand for online orders is only growing, as more customers prefer the convenience and speed of placing orders via a mobile website or app.

Transform Your Social Game With These 5 Ace Content Creation Tools

Social media and content creation go hand in hand. You cannot crack social media marketing without excellent content. Here are some tools to help you out.