Olga Lopategui

Olga Lopategui
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About

Olga Lopategui is a restaurant marketing expert, speaker and entrepreneur. With over 15 years of experience in corporate marketing leadership roles with companies like Pizza Hut, KFC and TGI Fridays she trained hundreds of restaurant owners and marketing leaders worldwide how to optimize marketing programs.

Olga lives in Austin, TX and works with restaurant clients to make the best use of their marketing resources. She creates effective multi-channel marketing plans, extracts sense out of the marketing analytics data, designs and manages loyalty programs, creates segmented customer databases, automates email marketing campaigns. She loves working with emerging brands getting ready to become franchised or preparing to enter a foreign market.

Recent articles by Olga Lopategui

Will Customer Data Help Your Small Restaurant?

All of us, consumers, are living in the brave new world of big data, where it feels like our every move is tracked by one company or another. But for the restaurant owners it often feels like the clock has stopped. What does a restaurant owner know about his customers? Usually, very little! Which data can he collect? Which data should he collect? And what’s the best way to do it?